Planning Editing Styles

The music video uses a large amount of editing through-out to make the music video effective which means that it could be effective when making the visuals of the film link with the meaning and representative of the artists feelings for his partner. This means that the editing styles we used were slow motion, jumper cuts between locations, speed of footage and day light to night time camera footage.

Slow motion was used in a number of shots to express the emotions that want to be represented about the feelings of the artist. Therefore, we used this to suggest the idea that Justin Oakley (Ryan Hall) had become emotional and is depressed due to the situation of the relationship between him and his partner (Olivia Brown). Also, we used slow motion when the footage zooms into a monument of cupid to imply that the relationship of love has slowed down and their is only decline of love of Olivia Brown from Justin Oakley. The image also wobbles of suggest a point of view and makes it more personally to the audience.

The music video also includes a large amount of jump cuts from a range of locations in the forest, Hyde Park, Buckingham Palace and the house. This represents that he is going on a journey of which the viewer is going with him. This is because Justin Oakley has left the aggressive location of his house and wants to go for a walk around to find somewhere to think and be peaceful. This is found in Hyde Park when he is in the peaceful environment compared to the house scene and busy streets of London.

We used Speed duration of the footage on two shots which was of the change of time, the visuals were of a forest shot with it changing from light to dark which suggested that he had gone through time thinking of the relationship. Therefore, the visuals were taken on a 1 hour time and spread up 40,000 times to make a rapid and different change in the pace shot. This was also used in the clock shot of time going by and her getting worried to show the affection of their relationship. Overall, the editing styles of which were used to emphasis the meaning of the music video to the target audience with the emotions of what Justin Oakley is feeling in the relationship.