Advert Analysis For The CD Of Justin Oakley

I have decided to make a magazine advertisement for Justin Oakley's music album 'I Won't Give Up'. I have made 2 drafts of which I have selected key characteristics of the alternative music genre and ideas which will appeal to the target audience.

 

The first draft of the advertisement includes a large guitar across the page with the essential writing around the image which makes it stand out to the audience. The writting is on a plain white background which is used successfully to stand out the writting to the audience due to it being made in black large font. The magazine is conventional to the audience because it has the genre characteristics iconography which will appeal to the targat audience. The colours of the image is a brightened guitar which will standout and the red, white and blue RAF logo and strips which matches the album cover. This suggests that he is a British Artists and it is an internation image which can be recongised around the world and music industry. The layout is not typical of the alternative music genre due to the unsual fonts and style of which the artiost is not present in the poster mainstream or not. However, the poster does include and image of the CD which makes it easier for the target audience to know what album to buy of the artists in a shop or internet. The target audience will be able to build a relationship due to the advertisement because it inlcudes the incongrpahy of the poster with coneection to the CD cover of which has images which appeal to the audience to buy the product.

I decided to use a guitar in this advertisement because it is a key image which will be included in our music video, this means that it is important to have on the page due to it being as symbolic as the artist himself. If i was to make any changes to the advertisement it would be to have the artist present in the page due to it promoting the artist to the music industry and the alternative music genre. This draft will assit me in creating my next design because it has give my the genre characteristics to help me make a successful and creative poster which would appeal to a large target audience.

The second image I produced for the advertisement for 'I Won't Give Up' is of a large image of the artist Justin Oaley and the important details surrounding him with the webiste, record label and CD album name. Additionally, I have inlcuded the record label image which makes the advertisement professional to the advert because it looks official to the CD artwork. Also, I have included the artist in this advertisement compared to the previous this is because the advertisements from Jason Mraz and U2 both include the artist which makes to more popular due to this spreading promotion. However, the difference is that it is bright and could attract more of a protential target audience to increase sales revenue. The image also includes simliar to my previous draft the red, white and blue strips to connect the CD album with the promotion material. Whilst the direct promotion is of the image of the front album artwork in the right had corner to suttly promte the song and the artist. I think that this will build a relationship between the audience and the artist because it shos the emotions of which the artist is trying to represent to the audience.


I decided to do the same layout as the CD to show the audience a connection between them and that they flow. The artwork is conventional to the alternative music genre because it is simple with not large amount of bright colours but is very successful in advertising the artist and the emotions of which the ablum will be about. The changes i would make to the advertisement is that i would include that the CD is arready out in the store which would make the audience go and find the album to listen to the narrative which is connected to the image. This will assit me because I have indentified the genre characteristics and used other ideas from alternative music genre artists to make the advertisement appeal to the largest protential market it increase sales revenue of the CD and artist awarness in the alternative music genre and music industry. The langauage I will use in my digipack is of simple style which will make it easy to be understood by all people so it will protentially increase the amount of sales. This means that it can appeal to a wider target audience and too the mass market of educated society, compared to just the Upper Classes so it make it easier to translate or be understood by the international market for the songs advertisements. The fonts and style which we used were selected due to them being large simple styles which were basic but effective in making it being read even if the audience was quickly passing it which increase the likely audience that would purchase the product.