Anaylsis Of My Digipack - Justin Oakley

I have created a number of slides for my digipack album cover, this means that it includes 6 slides for a number of different areas of the case and the CD layout. I have created this so we have artwork for the CD to be sold in the music industry. 

 

The first slide of the digipack is the front cover of our artist Justin Oakley with an unusual background of colours. The front cover image has the artist which is typical on all alternative music genre artists due to the genre being less mainstream then other genres it promotes knownledgment of the music. Additionally, the image is of the artist looking down to suggest the feelings and emotions of which the music will be about such as heartbreak. The colours in the background attract the target audience to the CD due to it being primary and bright colours which are in contrast to the dark dull writing and image of the artist. This suggests that it will attract the target audience which are aimed at the artist. The slide is conventual to our genre because it is alternative and unique to other music genres such as Dance or R&B which are normally standardized to the music genre and style of music due to the selected emotions which are represented in the majority of that genre. This will build a relationship between the target audience and artist due to this being a unique style of design with a follow through-out which is different but effective. The decision I made when making this slide was that the artist must being present in the album artwork due to the alternative music genre having less artists which are mainstream with a large amount of audience which knows their face. Therefore, the artist can promote of products such as concerts or increase potential sales revenue. Additionally, all the decisions made were conventional to our music genre due to the CD cover having to be bright and attracting the audience using the primary colours and the red, white and blue which builds a connection between the music video and CD cover. This is due to the music video filmed in London and the UK Flag is the same colours as this, which means for an international target market the product will appeal due to this style being popular in a number of markets and an iconic symbol across the world. The album artwork if needed to be changed would be a better selection of the background colours selected which would attract the audience better and the theme of the album. This draft will assist me in creating my second front cover because I have found the genre characteristics which need to be included to make it effective for the target audience and music industry chart market. 

The second slide I have created is the CD printing which will be present on all the CD's which are sold in the album, therefore, it is essential due to it being on view a large amount of times compared to other slides. I used a vinyl style of record on a small scale this means that it is unique to modern artists and looks very stylish with the audience. The colours selected on the layout were a typical grey for the outside but red, white and blue for the inner circles. This is because they build a connection between the other slides and a continuos follow of colours to build a selected icon for the artist and a symbol of British artists in the market. This is conventional of the alternative music genre due to it being different and vintage style compared to the modern selected style of CD, which also builds a connection with the audience and artist because due to the selected colours it appeals to all areas of the digipak. The decision I made was very rebellious of the stereotypical layout in the music industry due to the music genre which will appeal to the audience. This meant that I have been different in researching old styles and alternative music genres which meant I could use my knowledge to create an exclusive format which connects with the audience due to them knowing the old stylish records which could appeal. The changes I would make to the draft would be to create a more detail and realistic look of a vinyl record with the old selected vintage characteristic which make them so iconic of the music industry. This will assist me in creating my second digipak because I can use this idea of a old vintage style in a more professional realistic look for the CD which could appeal to the target audience.

The back song titles slide is an important part of the album due to the cover being regularly seen to selected a song, therefore the writing has to be clear and large which will mean that the audience can briefly look for a selected song. This will appeal to the target audience it will be easily to search songs of which they find popular from the artist. This slide is conventional t the artists genre, however, it uses a number of other characteristics from areas of fashion and style to make it effective. The slide uses a wooden background which is the same as the guitar in a slide inside the digipak which builds a connections and follow through-out. Additionally, it uses the same colour style of the red, white and blue which means that it represents the artist and music video location and could increase sales. The difference is that the slide uses the Royal Air Force logo this has become a popular fashion symbol of British fashion with brands such as Ben Sherman using this a their main company branding logo. Therefore, it is very unique for a music artist which fits with the alternative music genre but is a highly recognized symbol which will appeal to a large target audience and the song. The choices I made of the song titles slide I believe is effective because it looks professional with many ideas which are challenging the genre characteristic which contrast effectively with success the normal genre characteristics of the style. The changes I would make of this slide would be to make the red,white and blue the same for the RAF logo and the strips which will make it look effective. Also, I might change the font of the artists titles to match the style of genre due to them being appealing to the more Pop genre and not alternative which could attract the target audience. This will assist me in creating my second CD digipak because I will edit and connect the designs to the music genre not just the music industry generally.

The inside slides include 2 images which are iconic to the album which are placed behind the CD and are not as essential to the other main slides which are seen at all times. The images I decided to connect into one single image, this makes me use the large space effectively to have a longer landscape and bigger image for the target audience to see. Also, the image is of the Houses of Parliament which is a British icon similar to the artist but also it connects to the music video visuals due to it being located in London. Therefore, this has a better follow to the CD then just a random selection of photos from london and the surrounding areas which wouldn't look professional for the target audience. The image that is used has been brightened with a higher level of contrast which means that it stands out more to the audience when the case is opened. This builds a relationship not just between the target audience and the artist but also the music video due to some of the locations being visited by the viewer. This is not conventional of the music industry for an inside image due to the artist not be present. However, due to the artist being located on the front I believe that it wouldn't be a cuttle promotion technique, which means that it will promote the music video more then the artist. The changes i would make is include the album name on the image with a change in the image to make it look more unique and less simple. This draft has assisted me to create an image using both slides of the album artwork. Also, use synergy to promote the artist but also other forms of the artists product such as the music video or concerts.

The finally slide of my album artwork is of the artist thanking his target audience for their support of this music. This is an important slide due to it being read by a majority of the consumers of the album. The slide includes a background image of a guitar which is typical of the music genre, this a simple but affective image which connects the artist only to the alternative music genre due to it being essential in all music videos. The writing is of a very simple font and large size which makes the audience want to read the note which will gain a better understanding for the narrative of the music and music video. The only thing that I would change is the brightest and contrast of the guitar image to make it attract the audience more the read the note otherwise it looks dull and they might not see the writing. This has assisted me so that I can include more typical objects and images of the music genre. All of this considered, I believe that all 6 slides look very professional and would appeal to the alternative music genre target audience.