Group digipak Analysis

The group have each created 1 final digipack then we could look at each-others and selected the best slides from each which look the most professional and represent the alternative music genre. The group done this by selecting which one would appeal to the biggest target audience for our genre. 


 

The first digipak I looked at was Ryan Hall's which was a very basic but effective because it is a very simple and an easily to understand digipak. However, the album is not conventional of the alternative music genre due to it suggesting more of a Rap or grim style album. The digipak could be improved by the colours and text used due to the dark colours and military style font not appealing to the target audience. The digipak looks very 1980's and outdated compared to the modern artist that we are trying to represent in our production of Justin Oakley which means that to improve the product I would suggest have a bright use of primary colours.

Secondly, I looked at Harry Hewitt-Chick's digipack which is a very effective by using a large amount of techniques and colours which contrast to attract the audience. I think that the slides have a wooden background to suggest the alternative music genre of the main iconic prop of a guitar with an image of the artist in a faded style. However, the writing on the information material is very small and due to the glow around them means that it is hard to see. This suggests that the audience could be unable to see the information about the album and very successful due to no attraction to the audience. Overall, it is very affective because it is a very typical advert of the alternative music genre with the artist in the lower section which is simple but professional. This is conventional to the music genre and would appeal to the target audience. The digipak could be improved by the text being easier to see which would potentially make it easier to read and attract more of the audience.

































Thirdly, I looked at Olivia Brown's digipak which is very effective and professional compared to other digipaks in the group, it uses a large amount of techniques and colours which are effective for the alternative music genre which makes it appeal to the audience of the genre and of the artist in the music industry both in the genre and mainstream. This means that it will appeal to a wide audience and has a very effective style to attract more customers to the product. This means that the product can be seen due to the bright colours and simple fonts makes it easier for the audience to see the product in the album store such as HMV. This means that it will appeal to a wider audience compared to Ryan Hall's and increase the success of the music video and magazine advertisement.

                                   

Also, I looked at mine which is similar to the digiack advertisement which I have created. This means that all the promotional images follow to make it an effective artist artist. I like that the artist is present on the main slide with the essential details which are easy to understand and read compared to others in the group. Also, the slides have the characteristics of our music genre due to the text being at different angles and sizes compared to the pop genre. Additionally, the digipack slides are all bright primary colours to appeal and attract the target audience compared to the dull ark colours of Ryan Hall's material. I think that they can be improved by including the artist in more of the slides.